ESCADA INTRODUCES ‘THE LOUNGE’: NEW STORE DESIGN CONCEPT
Wednesday, June 15, 2016
“We wanted our customers to feel like they are walking into a beautiful living room”, said Jörg Wahlers, CFO/COO ESCADA Group.
The duplex space is essentially residential with a “LOUNGE” like vibe, so customers feel welcome and comfortable as soon as they enter the store. The façade is lined with artistic handmade glass tiles and a shimmering deco style Austrian glass chandelier sets the tone at the entrance. Simple and clean paneled walls in cream give the space a calm and neutral tone, a perfect palette to showcase the bold colors ESCADA is known for.
Artwork by Brazilian artist Valéria Nascimento catches the eye as one walks up the staircase. It is a cluster of scattered flowers petals in porcelain and gold luster, making a stunning wall display.
The first floor opens up to a series of connected rooms, each with its own distinctive décor. Antiques are mixed with contemporary prices, connoting “savoir vivre” at its finest. The evening wear room is like a jewel box retreat inspired by a boudoir, recalling a bygone era. The glamorous array of beautiful red carpet gowns stands out among the antique mirrors and vintage furniture. The room housing the ready-to-wear is designed to feel like a beautiful living room - with a marble fire place, plush sofas and unique ‘objets d’art’. The result is a charming space with a high glamour quotient, yet intimate and welcoming – very quintessentially ESCADA.
The 230 sqm store in Düsseldorf’s premium shopping district ‘Königsallee’ offers the ESCADA ready-to-wear collection and accessories. Stay tuned for more news and the complete coverage of the Store Opening Party. Come visit us in Königsallee 30 in Düsseldorf!